This year, NTV Uganda marks a milestone: twenty years of storytelling. In the world of a child, twenty years is an entire lifetime. It means that the toddler who sat wide-eyed in front of the screen two decades ago is now the young adult walking into the workforce.

This means NTV hasn’t just been a station; it has been a constant companion in the Ugandan home, witnessing the transition of a generation from their first steps to their first jobs.

Through Nation Media Group (NMG), NTV has proven to be a powerhouse in child-centered programming. Shows like NTV Kids have become more than just entertainment; they are windows into discovery, education, and imagination. For twenty years, these programs have helped shape how our children see the world, providing a safe harbour for curiosity in an ever-changing media landscape.

As the lead media sponsors of the Baby and Kids Expo 2026, NMG is doubling down on this commitment. Their involvement is born from a deep-seated belief that the cause of the Ugandan child is the strongest cause of all.

For a media partner, the theme Care before Crisis carries a unique weight. In an age where digital content is everywhere, television and media take up a significant portion of a child’s formative years. The responsibility of care in this context means being intentional about what a child consumes before a crisis of character or misinformation can occur.

Through its outlets like KFM and The Daily Monitor, Nation Media Group is ensuring that the conversation around parenting, health, and education stays at the forefront of the national agenda even after the Expo.

At the Baby and Kids Expo, the full strength of the NMG powerhouse will be on display. From the airwaves of KFM to the trusted pages of the Monitor Newspaper and the vibrant screens of NTV, the message is singular: we are here to support the growth of the next generation.

As we celebrate twenty years of NTV, we aren’t just looking back at the shows we loved; we are looking forward to the adults our children will become.